$28.01
0.83%WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Quality against peers; 50 is the peer median.
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The latest fiscal year and quarter, each against the same period a year earlier, from SEC filings.
Fundamentals: trailing twelve months to Dec 2025, from the latest 10-K and 10-Qs.
IM industry median · SM sector median: the typical company the value is compared with. The /100 is its score against those peers.
A reverse discounted-cash-flow model: the yearly growth in free cash flow over the next ten years that today's enterprise value pays for.
The price assumes growth close to the company’s recent pace.
The same assumptions for every company, so the figure compares expectations rather than valuing any one: a 9% discount rate, then 2.5% growth for ever after year 10, from the latest trailing free cash flow. Not shown for banks and insurers, or without positive free cash flow.
The companies closest in size in Advertising Agencies (filled from its sector when there are few), with the median and rank across all 37 in the industry.